hype - definition in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online (US)

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hype

noun [U] uk   us   /haɪp/ informal
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest: media hype There's been a lot of hype around/surrounding his latest film. I've been put off reading the book by all the hype.

hype

verb [T often passive] uk   us   /haɪp/ (also hype up)
to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest: It's being hyped as the musical event of the year.
Phrasal verbs
(Definition of hype from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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