loss leader - definition in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online (US)

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English definition of “loss leader”

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loss leader

noun [C] uk   us  
an article that is sold cheaply in order to attract the public and make them buy other, more expensive, things
Translations of “loss leader”
in Chinese (Traditional) (用來招攬顧客的)低價商品…
in Chinese (Simplified) (用来招揽顾客的)低价商品…
(Definition of loss leader from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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