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English definition of “market research”

market research

noun [U] uk   us  
the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought: Market research shows that demand for small cars will continue to grow.Advertising, marketing and merchandisingRetailing
market researcher
noun [C] uk   us  
someone whose job is doing market researchAdvertising, marketing and merchandisingRetailing
(Definition of market research from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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