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English definition of “mass market”

mass market

noun [C usually singular] uk   us  
A product that is designed for the mass market is intended to be bought by as many people as possible, not just by people with a lot of money or a special interest: Advances in technology have made these cameras affordable to the mass market.Ordinary peopleCosting or worth little or no moneyBusiness and commerce - general words
(Definition of mass market from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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