Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “own brand”

own brand

noun [C]     UK (US store brand)
a product that has the name of the shop where you buy it, rather than the name of the company that made it: [before noun] own-brand cosmeticsAdvertising, marketing and merchandisingRetailing
(Definition of own brand noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
Focus on the pronunciation of own brand

Translations of “own brand”

Word of the Day

closeness

the quality of knowing someone very well, liking them a lot, and wanting to spend a lot of time together

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More