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English definition of “PR”

PR

noun [U] (ADVERTISING)    /ˌpiːˈɑːr/ US  /-ˈɑːr/
abbreviation for public relations: The company's putting out a lot of PR about the new product line. They've decided to hire a PR firm to improve their public image. a PR exercise/campaignAdvertising, marketing and merchandisingRetailing
(Definition of PR noun (ADVERTISING) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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