prime time - definition in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online (US)

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English definition of “prime time”

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prime time

noun [U] uk   us  
in television and radio broadcasting, the time when the largest number of people are watching or listening: The interview will be broadcast during prime time. prime-time TV
(Definition of prime time from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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