promote - definition in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online (US)

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English definition of “promote”

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promote

verb uk   /prəˈməʊt/  us   /-ˈmoʊt/

promote verb (ENCOURAGE)

B2 [T] to encourage people to like, buy, use, do, or support something: Advertising companies are always having to think up new ways to promote products. The Institute is intended to promote an understanding of the politics and culture of the Arab world. Greenpeace works to promote awareness of the dangers that threaten our planet today. It has long been known that regular exercise promotes all-round good health.
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promote verb (RAISE)

B1 [T often passive] to raise someone to a higher or more important position or rank: If I'm not promoted within the next two years, I'm going to change jobs. She's just been promoted to senior sales rep. If Coventry City win this match, they'll be promoted to the Premier League.
Opposite
[T often passive] US If a student is promoted, he or she goes up to the next level in school.
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(Definition of promote from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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