rhetoric Definition in Cambridge British English Dictionary
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Definition of "rhetoric" - British English Dictionary

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rhetoricnoun [U]

uk   /ˈret.ər.ɪk/  us   /ˈret̬.ɚ-/
speech or writing intended to be effective and influence people: How far the president will be able to translate his campaign rhetoric into action remains to be seen. I was swayed by her rhetoric into donating all my savings to the charity. specialized language the study of the ways of using language effectively disapproving clever language that sounds good but is not sincere or has no real meaning: In reply to the question, he just produced a lot of empty (= meaningless) rhetoric.
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(Definition of rhetoric from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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