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English definition of “sell-off”

sell-off

noun [C] uk   /ˈsel.ɒf/ us    /-ɑːf/
a sale of an unwanted business at a low price to encourage someone to buy itAdvertising, marketing and merchandisingRetailingBusiness and commerce - general words a sale of an investment, such as shares in a company, that causes its value to fallAdvertising, marketing and merchandisingRetailingBusiness and commerce - general words Australian English an occasion when the price of goods in a shop or factory is reduced so they can be sold quickly
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(Definition of sell-off from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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