sticky Definition in Cambridge British English Dictionary
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Definition of "sticky" - British English Dictionary

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stickyadjective

uk   us   /ˈstɪk.i/

sticky adjective (NOT DRY/SMOOTH)

B1 made of or covered with a substance that stays attached to any surface it touches: sticky tape sticky fingers The floor's still sticky where I spilled the juice. The children's faces were sticky with chocolate. If the weather is sticky, it is very hot and the air feels wet.
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sticky adjective (DIFFICULT)

informal difficult: There were a few sticky moments during the meeting, but everything turned out all right in the end.

sticky adjective (NOT WILLING)

UK informal unwilling to agree: Their bank manager was sticky about lending them the money they wanted to borrow.

sticky adjective (BUSINESS)

used to describe a website or shop where people like to spend a long time: Big media groups are drawn to social networking sites because of their "sticky" nature.
(Definition of sticky from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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