wow factor - definition in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online (US)

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English definition of “wow factor”

wow factor

noun [C] uk   us   informal
a quality or feature of something that makes people feel great excitement or admiration: The wow factor of this house is the amazing kitchen.
(Definition of wow factor from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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