brand equity - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

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English definition of “brand equity”

brand equity

noun [U]
 
 
MARKETING, FINANCE the value of a particular brand for the company that makes it: Brand equity is presumed to be a leading indicator of a business's future success.
→  See also brand value
(Definition of brand equity from the Cambridge Business English Dictionary © Cambridge University Press)
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