brand protection - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

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English definition of “brand protection”

brand protection

noun [U]
 
 
LAW, MARKETING the act of preventing someone from illegally making and selling a product using a brand name owned by another company: We are a firm of solicitors looking to appoint a Trademark Agent to work in brand protection. Many companies, including some big brand owners, don't have a brand protection strategy in place.
(Definition of brand protection from the Cambridge Business English Dictionary © Cambridge University Press)
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