campaign noun - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

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campaign

noun [C]
 
 
/kæmˈpeɪn/ POLITICS, MARKETING
a planned series of activities that are intended to achieve a particular aim: The convention and visitor bureaus announced a $5 million marketing campaign.election campaign The Opposition leader launched his election campaign.launch/mount/start a campaign The university has launched a campus-wide campaign to reduce use of fossil fuels. →  See also advertising campaign , drip campaign
(Definition of campaign noun from the Cambridge Business English Dictionary © Cambridge University Press)
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