channel noun - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

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channel

noun [C]
 
 
/ˈtʃænəl/
COMMERCE, MARKETING a way in which products or services are made available to customers: The insurer sells its products through a variety of channels, including banks, wholesalers, and its own sales force. multi-channel retailing
COMMUNICATIONS a television station: TV/cable channel Watch your favorite TV channels online for free!
COMMUNICATIONS, IT a system used for passing information or electronic signals, or a way of communicating with people: media channels such as newspapers, digital television, and the internet
→  See also distribution channel , marketing channel , pay channel , sales channel
(Definition of channel noun from the Cambridge Business English Dictionary © Cambridge University Press)
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