click-through - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

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English definition of “click-through”

click-through

noun [C] ( also clickthrough)
 
 
E-COMMERCE, MARKETING the act of clicking on an advertisement or other link (= a word or picture that will connect you to another page) on a website: If the banner advertisement relates to the searcher's interest, it is more likely to result in a clickthrough. Companies such as Linkshare and Commission Junction help online merchants manage millions of click-throughs.
(Definition of click-through from the Cambridge Business English Dictionary © Cambridge University Press)
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