Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “competitive analysis”

competitive analysis

noun [C or U]
 
 
(also competition analysis, also competitor analysis, also competitor profiling)
MARKETING the process of comparing the strengths and weaknesses of your own business or product to those of other businesses, in order to make your business or product more competitive: Product specifications should be drawn up after a thorough competitive analysis. Another project relates to a competitive analysis. For example, what is their product offering that ours isn't?
(Definition of competitive analysis from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of competitive analysis?
Add Cambridge dictionaries to your browser to your website

Word of the Day

dawn on sb

If a fact dawns on you, you understand it after a period of not understanding it.

Word of the Day

Highly delighted, bitterly disappointed, ridiculously cheap: adverbs for emphasis.

by Liz Walter,
October 22, 2014
We often make adjectives stronger by putting an adverb in front of them. The most common ones are very and, for a stronger meaning, extremely: He was very pleased. The ship is extremely large. However, we don’t use very or extremely for adjectives that already have a strong meaning, for example fantastic,

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More