Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “customer acquisition”

customer acquisition

noun [U]    
MARKETING the process of getting new customers, for example, by advertising: The firm has invested heavily in its customer acquisition strategy.
(Definition of customer acquisition noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of customer acquisition

More Business English definitions for “customer acquisition”

Word of the Day

friendship

a situation in which two people are friends

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More