Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “hard sell”

hard sell

noun [S]
 
 
MARKETING
something that is difficult to persuade people to do or try: Anyone in the publishing industry will tell you short stories are a hard sell.
a forceful way of trying to persuade someone to buy or do something: I am shopping around for a new TV and being given the hard sell to buy an extended warranty.
(Definition of hard sell from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of hard sell?
Add Cambridge dictionaries to your browser to your website

Definitions of “hard sell” in other dictionaries

Translations of “hard sell”

Word of the Day

monster

any imaginary frightening creature, especially one that is large and strange

Word of the Day

What’s that lovely smell?

by Kate Woodford,
October 29, 2014
As adult humans, we can distinguish about 10,000 different smells. It’s no wonder, then, that we have so many words and expressions to describe them. This week we’re taking a look at those smell words – words that describe good smells and words that describe bad smells. Most smell words are either

Read More 

high-frequency trading noun

October 27, 2014
a type of stock market trading that uses very complex technology to trade extremely quickly, often making tiny profits which nevertheless add up to substantial sums Lewis’s book, Flash Boys, is driving a huge amount of attention toward the topic of high frequency trading, and it has rekindled some of

Read More