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English definition of “IMC”

IMC

noun [U or plural]
 
 
MARKETING abbreviation for integrated marketing communications: a way of communicating in marketing in which a company's sales staff, advertising, website, etc. all give the same messages about its products: The IMC concept requires all the promotional efforts of a company to be coordinated, so that the customer gets a consistent picture.
(Definition of IMC from the Cambridge Business English Dictionary © Cambridge University Press)
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