Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “integrated marketing”

integrated marketing

noun [U]     MARKETING
a type of marketing in which a company's sales people, advertising, website, etc. all give the same messages about its products: The consistency of the brand message is the key concept of integrated marketing. an integrated marketing communications strategy
(Definition of integrated marketing noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of integrated marketing

Word of the Day


a situation in which two people are friends

Word of the Day


Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More