Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

  

English definition of “launch”

launch

noun [C]     /lɔːnʃ/
MARKETING the introduction of a new product or service for sale to the public: Since its launch, the game console has sold 6.7 million units around the world.brand/product launch The secret to a successful brand launch is planning.launch date/event/party The company has not finalized the exact pricing structure or set a launch date.delay/postpone a launch Bugs in the operating system delayed its launch six months.attend/celebrate/mark a launch The event was held to mark the launch of a new online service. announce/oversee/plan a launch imminent/planned/successful launch commercial/formal/official launch
the beginning of something new, such as a plan, business, or job: campaign/career launch It's a fresh start for the lead singer and a career launch for the artists involved.
(Definition of launch noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of launch

Definitions of “launch” in other dictionaries

Word of the Day

warm-up

something that you do to prepare yourself for an activity, especially gentle exercises before a physical activity

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More