launch noun - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

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English definition of “launch”

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launch

noun [C]
 
 
/lɔːnʃ/
MARKETING the introduction of a new product or service for sale to the public: Since its launch, the game console has sold 6.7 million units around the world.brand/product launch The secret to a successful brand launch is planning.launch date/event/party The company has not finalized the exact pricing structure or set a launch date.delay/postpone a launch Bugs in the operating system delayed its launch six months.attend/celebrate/mark a launch The event was held to mark the launch of a new online service. announce/oversee/plan a launch imminent/planned/successful launch commercial/formal/official launch
the beginning of something new, such as a plan, business, or job: campaign/career launch It's a fresh start for the lead singer and a career launch for the artists involved.
(Definition of launch noun from the Cambridge Business English Dictionary © Cambridge University Press)
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