lead user - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “lead user”

lead user

noun [C]
 
 
MARKETING
one of the first people or organizations to use a new method, product, etc.: Lead users are valued not only as early adopters but as sources of new product ideas.
(Definition of lead user from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of lead user?
Add Cambridge dictionaries to your browser to your website

Word of the Day

a game in hand

if a sports team has a game in hand over other teams in a competition, it still has another game to play in which it can gain points

Word of the Day

What’s All The Commotion About? (Words to describe sounds)

by Kate Woodford,
May 20, 2015
​​​ In this post we look at a range of words and phrases that we use to describe noise and the absence of noise. Starting with complete quiet, we sometimes use the noun hush to describe silence: A hush fell over the room as the bride walked in./There was a deathly hush (=complete

Read More 

ancestral health noun

May 25, 2015
diet based on the presumed diet of our Palaeolithic ancestors ‘Ancestral health,’ to use a term popular among Paleo followers, has gone mass.

Read More