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English definition of “logo”

logo

noun [C]
 
 
/ˈləʊɡəʊ/
MARKETING a design or symbol displayed on a company's products, vehicles, signs, etc. that expresses the company's character and purpose and makes it easy for customers to recognize and remember the company: The sponsor's logo was displayed at every entrance to the stadium.brand/company/corporate logo They wear the company uniforms, drive trucks with the company logo, and deliver packages to your door.product/team logo a sweatshirt with the team logo on the frontdistinctive/familiar/unusual logo Research shows that unusual logos work well.
(Definition of logo from the Cambridge Business English Dictionary © Cambridge University Press)
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