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English definition of “macroenvironment”

macroenvironment

noun [C, usually singular]
 
 
/ˈmækrəʊɪnˌvaɪrənmənt/ MARKETING, WORKPLACE
the social, political, economic, etc. conditions that affect a particular industry or business: Bearing in mind the cyclical aspects of the macroenvironment, it is critical to take a long-term view of economic forces. → Compare microenvironment
(Definition of macroenvironment from the Cambridge Business English Dictionary © Cambridge University Press)
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