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English definition of “micromarketing”

micromarketing

noun [U]
 
 
/ˈmaɪkrəʊˌmɑːkɪtɪŋ/ COMMERCE, MARKETING
the activity of marketing products or services directly to particular groups of people based on information that has been collected about them: Micromarketing allows retailers to stand out in an increasingly crowded marketplace. →  Compare niche marketing
(Definition of micromarketing from the Cambridge Business English Dictionary © Cambridge University Press)
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