Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “micromarketing”

micromarketing

noun [U]
 
 
/ˈmaɪkrəʊˌmɑːkɪtɪŋ/ COMMERCE, MARKETING
the activity of marketing products or services directly to particular groups of people based on information that has been collected about them: Micromarketing allows retailers to stand out in an increasingly crowded marketplace. → Compare niche marketing
(Definition of micromarketing from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of micromarketing?
Add Cambridge dictionaries to your browser to your website

Word of the Day

wave

to raise your hand and move it from side to side as a way of greeting someone, telling someone to do something, or adding emphasis to an expression

Word of the Day

Come on – you can do it! Phrasal verbs with ‘come’.

by Liz Walter​,
November 19, 2014
As part of an occasional series on the tricky subject of phrasal verbs, this blog looks at ones formed with the verb ‘come’. If you are reading this blog, I’m sure you already know come from, as it is one of the first things you learn in class: I come from Scotland/Spain.

Read More 

silver splicer noun

November 17, 2014
informal a person who marries in later life Newly retired and now newlywed – rise of the ‘silver splicers’ Reaching pension age becomes a trigger to tie the knot as baby-boomers begin to redefine retirement

Read More