passing trade - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

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English definition of “passing trade”

passing trade

noun [U]
 
 
MARKETING
people who go into a shop, restaurant, etc. because they see it when walking past, not because they planned to go there: The window display is very important for drawing in passing trade.
(Definition of passing trade from the Cambridge Business English Dictionary © Cambridge University Press)
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