PEST analysis - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

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English definition of “PEST analysis”

PEST analysis

noun [C or U]
 
 
( also STEP analysis)
FINANCE, ECONOMICS, MANAGEMENT abbreviation for Political, Economic, Social, and Technological analysis: a management method that examines the effect that events or influences from outside may have on the performance of a company or organization: A PEST analysis is concerned with the economic influences on a business. →  Compare PESTLE analysis
(Definition of PEST analysis from the Cambridge Business English Dictionary © Cambridge University Press)
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