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English definition of “prosumer”

prosumer

noun [C]     /prəˈsjuːmər/ US   /prəˈsuːmər/ MARKETING, COMMERCE
a customer who wants to buy high quality technical products or equipment . This word is formed from the words ' professional ' and ' consumer ': Half of prosumers distrust companies and products they cannot find on the internet .
a customer who helps a company design and produce its products . This word is formed from the words ' producer ' and ' consumer ': The notion of news consumers is giving way to something called prosumers, in which citizens simultaneously function as consumers , editors , and producers of a new kind of news .
(Definition of prosumer noun from the Cambridge Business English Dictionary © Cambridge University Press)
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