Focus on the pronunciation of prosumer
English definition of “prosumer”
/prəˈsuːmər/ noun [C] MARKETING, COMMERCE
› a customer who wants to buy high quality technical products or equipment. This word is formed from the words 'professional' and 'consumer': Half of prosumers distrust companies and products they cannot find on the internet.
› a customer who helps a company design and produce its products. This word is formed from the words 'producer' and 'consumer': The notion of news consumers is giving way to something called prosumers, in which citizens simultaneously function as consumers, editors, and producers of a new kind of news.