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English definition of “prosumer”

prosumer

noun [C]
 
 
/prəˈsjuːmər/ US   /prəˈsuːmər/ MARKETING, COMMERCE
a customer who wants to buy high quality technical products or equipment. This word is formed from the words 'professional' and 'consumer': Half of prosumers distrust companies and products they cannot find on the internet.
a customer who helps a company design and produce its products. This word is formed from the words 'producer' and 'consumer': The notion of news consumers is giving way to something called prosumers, in which citizens simultaneously function as consumers, editors, and producers of a new kind of news.
(Definition of prosumer from the Cambridge Business English Dictionary © Cambridge University Press)
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