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English definition of “pyramid selling”

pyramid selling

noun [U]
 
 
(also pyramid scheme [C]) COMMERCE
a way of making money, illegal in many places, in which someone sells people the right to sell a company's products. These people then sell the right to others, and this continues until many people have bought the right, with the original seller getting a share of every payment: pyramid selling scheme/scam What seemed like a legitimate business turned out to be just another pyramid selling scheme. While pyramid selling or multi-level marketing could be legitimate activities, schemes offering income for recruitment offer scope for abuse.
(Definition of pyramid selling from the Cambridge Business English Dictionary © Cambridge University Press)
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