soft sell - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

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English definition of “soft sell”

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soft sell

noun [S]
 
 
MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: Advertisers are adopting the soft sell for those who enjoy housework.
COMMERCE something that is easy to sell: The new camera phone is a soft sell.
Translations of “soft sell”
in Chinese (Traditional) 軟性推銷(指用友好誘導的方式進行推銷)…
in Chinese (Simplified) 劝诱推销(指用友好诱导的方式进行推销)…
(Definition of soft sell from the Cambridge Business English Dictionary © Cambridge University Press)
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