Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “soft sell”

soft sell

noun [S]
 
 
MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: Advertisers are adopting the soft sell for those who enjoy housework.
COMMERCE something that is easy to sell: The new camera phone is a soft sell.
(Definition of soft sell from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of soft sell?
Add Cambridge dictionaries to your browser to your website

Definitions of “soft sell” in other dictionaries

Translations of “soft sell”

Word of the Day

aptitude

a natural ability or skill

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More