Focus on the pronunciation of sticky
English definition of “sticky”
› made of or covered with a substance that stays fixed to any surface it touches: We printed sticky labels to put on the envelopes.
› E-COMMERCE, INTERNET used to describe a website that people like to stay on for a long time: Big media groups are drawn to social networking sites because of their "sticky" nature.
› used to describe the slow speed with which a particular cause can have a particular effect: Home prices are a bit sticky right now because demand is down. Change is sticky: enterprises often hang on to existing ways of doing things far too long.