sticky Definition in Cambridge Business English Dictionary
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Definition of "sticky" - Business English Dictionary

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sticky

adjective
 
 
/ˈstɪki/
made of or covered with a substance that stays fixed to any surface it touches: We printed sticky labels to put on the envelopes.
E-COMMERCE, INTERNET used to describe a website that people like to stay on for a long time: Big media groups are drawn to social networking sites because of their "sticky" nature.
used to describe the slow speed with which a particular cause can have a particular effect: Home prices are a bit sticky right now because demand is down. Change is sticky: enterprises often hang on to existing ways of doing things far too long.
(Definition of sticky from the Cambridge Business English Dictionary © Cambridge University Press)
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