Focus on the pronunciation of stiff
English definition of “stiff”
› firm, hard, or not easily bent: We use stiff cardboard in all our packaging.
› very strong or difficult to deal with: stiff opposition/resistance/competition There has been stiff opposition to the proposed tax increases.
› very high: a stiff price/penalty/tariff Companies sometimes pay a stiff price for switching CEOs. The minimum investment is a stiff $25,000.