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English definition of “sweetener”

sweetener

noun [C]     /ˈswiːtər/
something that is given to someone in order to make an offer or situation more attractive and acceptable : a $50m/cash, etc. sweetener The government is to offer a £50m sweetener to persuade workers at state-owned factories facing closure to take new jobs with private companies . Flexible benefits packages , including extra holiday entitlement , have been offered to employees as a sweetener.
(Definition of sweetener noun from the Cambridge Business English Dictionary © Cambridge University Press)
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