wow factor - definition in the Business English Dictionary - Cambridge Dictionaries Online (US)

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “wow factor”

wow factor

noun [C, usually singular]
 
 
MARKETING
a quality that makes someone feel excited or surprised when they first see something: The entrance will be rebuilt to create more of a wow factor.
(Definition of wow factor from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of wow factor?
Add Cambridge dictionaries to your browser to your website

Definitions of “wow factor” in other dictionaries

Word of the Day

lateral thinking

a way of solving a problem by thinking about it in a different and original way and not using traditional or expected methods

Word of the Day

What’s All The Commotion About? (Words to describe sounds)

by Kate Woodford,
May 20, 2015
​​​ In this post we look at a range of words and phrases that we use to describe noise and the absence of noise. Starting with complete quiet, we sometimes use the noun hush to describe silence: A hush fell over the room as the bride walked in./There was a deathly hush (=complete

Read More 

plyscraper noun

May 18, 2015
a skyscraper made mainly from wood The development of engineered timber could herald a new era of eco-friendly ‘plyscrapers’. Christchurch welcomed its first multistorey timber structure this year, there are plans for Vancouver, and the talk is China could follow

Read More