Translation of "sell" - English-Mandarin Chinese dictionary

sell

verb [ T ] (PERSUADE) 说服 uk us /sel/ (sold)

to persuade someone that an idea or plan is a good one and likely to be successful

说服;使接受
My boss is very old-fashioned and I'm having a lot of trouble selling the idea of working at home occasionally. 我的上司很守旧,我要费好大的劲才能使他相信偶尔在家里工作是个不错的主意。
[ + two objects ] The chance of greater access to European markets would help sell the President the scheme/sell the scheme to the President. 有可能促进对欧洲市场的渗入会推动总统接受这个计划的。
She's really sold on the idea of buying a new car. 她真的觉得买辆新车是个好主意。

(Translation of “sell verb (PERSUADE)” from the Cambridge English-Chinese (Simplified) Dictionary © Cambridge University Press)