Definition of “advertising” - English Dictionary

“advertising” in British English

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advertisingnoun [ U ]

uk /ˈæd.və.taɪ.zɪŋ/ us /ˈæd.vɚ.taɪ.zɪŋ/

B2 the business of trying to persuade people to buy products or services:

Fiona works in advertising.
the advertising industry

More examples

  • Many doctors want to see a law banning all tobacco advertising.
  • As marketing manager, her job is to oversee all the company's advertising.
  • The company has launched its new advertising campaign.
  • We've spent a lot of money on advertising and we're beginning to see the results.
  • He has a high-pressure job in advertising.

(Definition of “advertising” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“advertising” in American English

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advertisingnoun [ U ]

us /ˈæd·vərˌtɑɪ·zɪŋ/

a business that makes things known generally or in public, esp. in order to sell them:

an advertising campaign
She works in advertising.

(Definition of “advertising” from the Cambridge Academic Content Dictionary © Cambridge University Press)

“advertising” in Business English

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advertisingnoun [ U ]

uk /ˈædvətaɪzɪŋ/ us MARKETING

the activity of making products or services known about and persuading people to buy them:

TV/online/radio advertising Understand how effective online advertising is and how different users react to different kinds of adverts.
cigarette/tobacco/alcohol, etc. advertising They want to ban tobacco advertising on billboards.
Around half of its $2.6m revenues last year came from advertising.
The company has also halved its advertising budget, the simplest and easiest cost to cut.
advertising costs/revenue
an advertising strategy

the industry involved with making products or services known about and persuading people to buy them:

She works in advertising.
the advertising business/industry/sector Marketing on social networking sites is a fast-growing part of the online advertising business.
an advertising executive/manager
an advertising company/group

(Definition of “advertising” from the Cambridge Business English Dictionary © Cambridge University Press)