aspirational brand Definition in the Cambridge English Dictionary Cambridge dictionaries logo

Definition of “aspirational brand” - English Dictionary

"aspirational brand" in Business English

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aspirational brandnoun [C]

uk   us  
MARKETING a ​brand of ​goods that ​people believe is of good ​quality and that will make them ​feelsuccessful if they own it: An aspirational ​brand will almost always be more ​expensive than other ​products in the ​market.
(Definition of aspirational brand from the Cambridge Business English Dictionary © Cambridge University Press)
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