Definition of “assurance” - English Dictionary

“assurance” in British English

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uk /əˈʃɔː.rəns/ us /əˈʃʊr.əns/

assurance noun (PROMISE)

C1 [ C ] a promise:

[ + (that) ] She gave me her assurance (that) she would sign the contract immediately.
Despite the government's repeated assurances to the contrary, taxation has risen over the past decade.

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assurance noun (INSURANCE)

[ U ] UK a type of insurance against events that will certainly happen, such as death, not those that may happen, such as illness, fire, or having your property stolen

(Definition of “assurance” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“assurance” in American English

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assurancenoun [ C/U ]

us /əˈʃʊər·əns/

a promise to tell something to someone confidently or firmly, or a promise to cause someone to feel certain by removing doubt:

[ C ] He gave me his assurance that he would give us an answer by the end of the week.

Assurance is also a feeling of confidence in your abilities:

[ U ] She answered all the questions put to her with assurance and poise.

(Definition of “assurance” from the Cambridge Academic Content Dictionary © Cambridge University Press)

“assurance” in Business English

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assurancenoun [ U ]

uk /əˈʃʊərəns/ us UK

INSURANCE a type of insurance, especially life insurance, that will pay an amount of money at the end of an agreed period or when someone dies, rather than only if something unexpected happens:

an assurance policy

a promise that something is or behaves as expected:

People often look to brands as an assurance of quality.
Although the Fund will strive to achieve its goal, there is no assurance that it will.

(Definition of “assurance” from the Cambridge Business English Dictionary © Cambridge University Press)