Definition of “awareness” - English Dictionary


“awareness” in Business English

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awarenessnoun [ U ]

uk /əˈweənəs/ us

knowledge and understanding of a particular activity, subject, etc.:

customer/public/consumer awareness Assessment procedures reveal how effectively the brand translates customer awareness into purchases and retention.
awareness of sth Recent campaigns have led to a dramatic increase in awareness of environmental issues.
build/increase/raise awareness The guidelines are an important tool for raising awareness about current management thinking.
increasing/growing/heightened awareness Employees are using a heightened awareness of work flow and demand to cut waste, eliminate cost, and boost quality.

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(Definition of “awareness” from the Cambridge Business English Dictionary © Cambridge University Press)