brand protection Definition in the Cambridge English Dictionary Cambridge dictionaries logo

Definition of “brand protection” - English Dictionary

"brand protection" in Business English

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brand protectionnoun [U]

uk   us  
LAW, MARKETING the ​act of preventing someone from ​illegally making and ​selling a ​product using a brandnameowned by another ​company: We are a ​firm of ​solicitors looking to ​appoint a Trademark Agent to ​work in ​brandprotection. Many ​companies, ​including some ​bigbrandowners, don't have a brandprotectionstrategy in ​place.
(Definition of brand protection from the Cambridge Business English Dictionary © Cambridge University Press)
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