Definition of “click-through” - English Dictionary


“click-through” in Business English

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click-throughnoun [ C ]

also clickthrough uk us

E-COMMERCE, MARKETING the act of clicking on an advertisement or other link (= a word or picture that will connect you to another page) on a website:

If the banner advertisement relates to the searcher's interest, it is more likely to result in a clickthrough.
Companies such as Linkshare and Commission Junction help online merchants manage millions of click-throughs.

(Definition of “click-through” from the Cambridge Business English Dictionary © Cambridge University Press)