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Definition of “click-through” - English Dictionary

"click-through" in Business English

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click-throughnoun [C]

(also clickthrough) uk   us  
E-COMMERCE, MARKETING the ​act of clicking on an ​advertisement or other link (= a word or ​picture that will ​connect you to another ​page) on a ​website: If the ​banneradvertisementrelates to the searcher's ​interest, it is more likely to ​result in a clickthrough. Companies such as Linkshare and ​Commission Junction ​helponlinemerchantsmanage millions of click-throughs.
(Definition of click-through from the Cambridge Business English Dictionary © Cambridge University Press)
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