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Definition of “competitive analysis” - English Dictionary

"competitive analysis" in Business English

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competitive analysisnoun [C or U]

uk   us   (also competition analysis, also competitor analysis, also competitor profiling)
MARKETING the ​process of comparing the ​strengths and weaknesses of your own ​business or ​product to those of other ​businesses, in ​order to make your ​business or ​product more ​competitive: Product ​specifications should be ​drawn up after a thorough ​competitiveanalysis. Another ​projectrelates to a ​competitiveanalysis. For ​example, what is their ​productoffering that ours isn't?
(Definition of competitive analysis from the Cambridge Business English Dictionary © Cambridge University Press)
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