Definition of “customer base” - English Dictionary

british dictionary

“customer base” in Business English

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customer basenoun [ C, usually singular ]

uk us also consumer base COMMERCE, MARKETING

the group of people who buy or use a company's products or services:

Men make up 84% of Sportfit's customer base.
The restaurant's core customer base consists of local workers.
This location gives us a big potential customer base.
large/loyal/wide customer base The company has an extremely loyal customer base.
build (up)/expand/grow a customer base The firm decided to build up its customer base through aggressive advertising.

(Definition of “customer base” from the Cambridge Business English Dictionary © Cambridge University Press)

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