Definition of “customer” - English Dictionary

business-english dictionary
Contents

“customer” in British English

See all translations

customernoun [ C ]

uk /ˈkʌs.tə.mər/ us /ˈkʌs.tə.mɚ/

A2 a person who buys goods or a service:

a satisfied customer
Mrs Wilson is one of our regular customers.

More examples

(Definition of “customer” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“customer” in American English

See all translations

customernoun [ C ]

us /ˈkʌs·tə·mər/

a person who buys goods or a service:

We try to give all our customers good service.

(Definition of “customer” from the Cambridge Academic Content Dictionary © Cambridge University Press)

“customer” in Business English

See all translations

customernoun [ C ]

uk /ˈkʌstəmər/ us COMMERCE

a person or an organization that buys a product or service:

Our new ordering system means we can serve customers more efficiently.
The company's simple strategy is to focus on the customer.
We need to convert more website visitors to paying customers.
We aim to respond to all customer complaints within 24 hours.
appeal to/attract/bring in customers techniques to attract new customers
a big/good/major customer The farm's biggest customer is a restaurant chain.
a loyal/regular customer We like to reward loyal customers with special offers.
future/potential/prospective customers a cost-effective way to reach prospective customers
a satisfied/happy customer Studies show that each satisfied customer will tell one other person about your company.
a dissatisfied/unhappy customer The store has changed its image in an effort to win back unhappy customers.
customer expectations/needs/preferences They adapt their services to meet customer needs in different countries.
customer evaluation/feedback/testing We now need to trial these products and get customer feedback before developing them further.
Compare
the customer is always right

used to emphasize that, in business, it is very important not to disagree with a customer or make them angry:

Our customer service representatives are trained to believe in the old saying that the customer is always right.

(Definition of “customer” from the Cambridge Business English Dictionary © Cambridge University Press)