desk research Definition in the Cambridge English Dictionary Cambridge dictionaries logo

Definition of “desk research” - English Dictionary

"desk research" in British English

See all translations

desk researchnoun [U]

uk   us  
marketresearch (= ​finding out what ​customerswant) that can be done from a ​desk, for ​examplereadingreports or ​looking for ​information on the internet
(Definition of desk research from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)

"desk research" in Business English

See all translations

desk researchnoun [U]

uk   us  
MARKETING a ​type of marketresearch that involves ​collecting and ​examininginformation that already exists and is ​easy to get, such as ​companyrecords, ​publishedgovernmentreports, and ​information in ​newspapers, ​magazines, and on the ​internet: After extensive ​deskresearch, we ​found a ​company to ​produce the ​DVD. Finding the ​rightcompany for ​investment involves ​deskresearch using the ​tradepress and ​onlinesources.
(Definition of desk research from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of desk research?
Add Cambridge dictionaries to your browser to your website
Word of the Day

float

a large vehicle with a flat surface that is decorated and used in festivals

Word of the Day

PLEASE DON’T SHOUT!
PLEASE DON’T SHOUT!
by Colin McIntosh,
February 09, 2016
New words are entering the language all the time. A few of these are completely new and original coinages, but the vast majority are based on the existing stock of words in some way, for example by using affixes (prefixes and suffixes). These can have the effect of changing the meaning of the

Read More 

farecasting noun
farecasting noun
February 08, 2016
predicting the optimum date to buy a plane ticket, especially on a website or using an app A handful of new and updated websites and apps are trying to perfect the art of what’s known as farecasting – predicting the best date to buy a ticket.

Read More