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Definition of “distribution channel” - English Dictionary

"distribution channel" in Business English

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distribution channelnoun [C]

uk   us   (also channel of distribution, also marketing channel)
COMMERCE, MARKETING one of the ​methods that are used for ​selling a company's ​products or ​services, for ​example, ​selling them through a distributor or a retailer (= ​store): Independent tire ​dealers remain the ​dominantdistributionchannel for ​passenger tires in the United ​States. a direct-to-retailer ​channel of ​distribution
(Definition of distribution channel from the Cambridge Business English Dictionary © Cambridge University Press)
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