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Definition of “diversify” - English Dictionary

"diversify" in American English

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diversifyverb [I/T]

 /dɪˈvɜr·səˌfɑɪ, dɑɪ-/
to become varied or different, or to make something varied or different: [T] People are advised to diversify their investments in the stock market to reduce risk.
diversification
noun [U]  /dɪˌvɜr·sə·fɪˈkeɪ·ʃən, dɑɪ-/
diversified
adjective  us   /dɪˈvɜr·səˌfɑɪd, dɑɪ-/
diversified financial services companies
(Definition of diversify from the Cambridge Academic Content Dictionary © Cambridge University Press)







"diversify" in British English

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diversifyverb

uk   /daɪˈvɜː.sɪ.faɪ/  us   /dɪˈvɝː.sə.faɪ/
(Definition of diversify from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)

"diversify" in Business English

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diversifyverb [I or T]

uk   us   /daɪˈvɜːsɪfaɪ/
COMMERCE to start to produce a range of different types of products or services, in order to succeed in more markets or protect yourself against risk: Farmers are increasingly diversifying into other activities to supplement their incomes. Using its powerful brand name, the company has successfully diversified and entered new markets. It would be a good idea to diversify the local economy away from its present over-dependence on oil.
FINANCE to put money into a range of different types of investments in order to reduce risk: He said he bought the shares in 2003 in order to diversify his portfolio. You could consider diversifying into a unit trust to spread the risk.
diversification
noun [U or C] /dɪˌvɜːsɪfɪˈkeɪʃən/  us /dɪˌvɝː-/
COMMERCE, FINANCE The launch of new products and diversification into new business areas continue to boost sales. Successful farm diversifications are launched by highly motivated people.
(Definition of diversify from the Cambridge Business English Dictionary © Cambridge University Press)
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“diversify” in Business English

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