Definition of “diversify” - English Dictionary

“diversify” in British English

See all translations


uk /daɪˈvɜː.sɪ.faɪ/ us /dɪˈvɝː.sə.faɪ/
noun [ U ] uk /daɪˌvɜː.sɪ.fɪˈkeɪ.ʃən/ us /dɪˌvɝː.sə.fəˈkeɪ.ʃən/

(Definition of “diversify” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“diversify” in American English

See all translations

diversifyverb [ I/T ]

/dɪˈvɜr·səˌfɑɪ, dɑɪ-/

to become varied or different, or to make something varied or different:

[ T ] People are advised to diversify their investments in the stock market to reduce risk.
noun [ U ] /dɪˌvɜr·sə·fɪˈkeɪ·ʃən, dɑɪ-/
adjective us /dɪˈvɜr·səˌfɑɪd, dɑɪ-/

(Definition of “diversify” from the Cambridge Academic Content Dictionary © Cambridge University Press)

“diversify” in Business English

See all translations

diversifyverb [ I or T ]

uk /daɪˈvɜːsɪfaɪ/ us

COMMERCE to start to produce a range of different types of products or services, in order to succeed in more markets or protect yourself against risk:

Farmers are increasingly diversifying into other activities to supplement their incomes.
Using its powerful brand name, the company has successfully diversified and entered new markets.
It would be a good idea to diversify the local economy away from its present over-dependence on oil.

FINANCE to put money into a range of different types of investments in order to reduce risk:

He said he bought the shares in 2003 in order to diversify his portfolio.
You could consider diversifying into a unit trust to spread the risk.
noun [ U or C ] /dɪˌvɜːsɪfɪˈkeɪʃən/ /dɪˌvɝː-/


The launch of new products and diversification into new business areas continue to boost sales.
Successful farm diversifications are launched by highly motivated people.

(Definition of “diversify” from the Cambridge Business English Dictionary © Cambridge University Press)