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Definition of “glocalization” - English Dictionary

(Definition of glocalization from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)

"glocalization" in Business English

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glocalizationnoun [U]

UK also glocalisation uk   /ˌɡləʊkəlaɪˈzeɪʃən/ us   /ˌɡloʊkəlɪ-/ COMMERCE, ECONOMICS
the idea that local conditions must be considered in globalization (= trading in all parts of the world): Our policy of glocalization means that our products are always adapted to specific markets.
(Definition of glocalization from the Cambridge Business English Dictionary © Cambridge University Press)
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