Definition of “glocalization” - English Dictionary


(Definition of “glocalization” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“glocalization” in Business English

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glocalizationnoun [ U ]

UK also glocalisation uk /ˌɡləʊkəlaɪˈzeɪʃən/ us /ˌɡloʊkəlɪ-/ COMMERCE, ECONOMICS

the idea that local conditions must be considered in globalization (= trading in all parts of the world):

Our policy of glocalization means that our products are always adapted to specific markets.

(Definition of “glocalization” from the Cambridge Business English Dictionary © Cambridge University Press)